Founded in 2013 by Mark de Lange, Ace & Tate strives to challenge current perceptions of the eyewear industry. Being a direct-to-consumer omnichannel eyewear brand, Ace & Tate sells directly to their customers both online and via their 70 shops spread across Europe. By controlling every step of the design and manufacturing process, thus cutting out the middlemen, the company is able to deliver a high-quality product at a competitive price. Ace & Tate places sustainability and customer experience first and foremost, which is reflected in their loyal customer base with a high degree of interaction both on and offline.
Rinkelberg has supported Ace & Tate since 2015, both participating in and leading multiple rounds of funding.
